Extraordinary Genius Chapter 830

Extraordinary Genius

Chapter 830 - Conditions

The room quieted down for about 3 seconds, and the next moment, there was a bigger commotion. Everyone was shouting questions and Feng Yu could not even hear them clearly.

Feng Yu exploded and banged the table hard. "Shut up!"

"I gathered everyone here is to discuss this alliance. There must be rules in every alliance. How can you all be so rowdy?!" Feng Yu was furious.

Everyone got a shock, and most of thepeople there kept quiet. Only a handful were not pleased. Among these people,it is the General Manager of the Rising Sun group.

"Manager Feng, from what you say, thisalliance must follow your rules?"

Feng Yu looked at that man and sneered. "Sowhat if I am the one setting the rules? My rules will bring benefit to everyonehere. If you have the same capability as me, you can set the rules."

Feng Yu hated people who are incompetentand still want to stir up trouble. You think you are working for the government,and you are one level above others?

Feng Yu does not care about theselow-ranking officials! Even if your City Mayor or Province Governor is here, Iwill still say what I want to say!

Feng Yu continued after everyone quietsdown. "I know the higher management staff of most of the supermarket chains inwestern countries. I can convince them to give us a specialized counter intheir supermarkets. The westerners are used to shop in supermarkets and is acritical sales distribution point. We can also increase our brand awarenessthere. The beverages that can't enter the supermarket chains there is doom tofail!"

Some leaders of large companies in theaudience were deep in thoughts. They had exported their drinks overseas, b.u.t.the furthest is only Southeast Asia. Even if they had exported their productsto Europe, it is also in tiny quant.i.ties. Most of the time was a one-timetransaction. These were loss-making deals, but they did it for marketing.

Our products are exported to Europe, andthis is proof of our quality. Many products emphasize how many countries theyexported to in their advertis.e.m.e.nts to attract Chinese consumers.

Even foreigners buy this product, and thismeans this is a good product!

The Chinese beverage companies, includingJianlibao, are unable to replicate their sales techniques in other countries.When companies started selling their drinks in China, they did aggressiveadvertisings during the festive season and packaged their beverages as gifts!

Once the companies have enough customers,they start to market their drinks as an exclusive beverage and slowly expandtheir market share. Their main form of advertising is CCTV advertis.e.m.e.nts.

But in the western countries, there weremore TV channels, and the viewers were spread over several channels, unlikeChina, where there is only one CCTV. Advertising in CCTV was much moreeffective, and all the sales of the products advertised will hit greaterheights.

"Manager Feng, you are going to help ussell our products overseas?" Someone asked.

"We need to invest a sum of money inadvertising in the US, Europe and other regions. This sum of money will be muchmore than advertis.e.m.e.nt fees in China. But consumer spending in developedcountries is much higher than in China and if we work together, we can getbetter rates. This way, we can lower our products' marketing costs."

"Manager Feng, are you telling us to payfor this? What will be the main product that will be advertised, and what isthe proportion for us?"

"Let me make this clear. Not everyone herecan pay for the marketing cost. Only the selected products have thequalification to pay for it." Feng Yu emphasized.

The people in the crowd looks at eachother. What does this mean? There is a selection process? Since not everyone isqualified, why are we invited? To look at the big companies showing off theirfinancial strength?

Zhong Qingxian, who was arranged to askquestions beforehand, asked loudly. "Manager Feng, how are we going to selectthe brands?"

"Very simple. First, the product must pa.s.sthe US, Europe, and other countries' food safety standards. If the productcannot even pa.s.s the standard checks, everything will be useless. Next, thecompany must be of a certain scale. What do I mean by the scale? The companymust be able to supply enough products for all the supermarkets. I made a roughestimation and just North America has over 1,000 supermarkets and Europe has afew thousand supermarkets. Let's round it off to 5,000 and every supermarketneeds at least 100 bottles or cans. That means you all must have the ability tosupply 500,000 bottles or cans every time. This is the lowest requirement. Ifyour product is popular, your factories have to increase production to meet thedemand."

Feng Yu's requirement is not based on themanufacturing cost, but it is to guarantee the supply. He does not want tomarket some products and the factories cannot meet the demand. In Feng Yu'sprevious life, Jianlibao had made this mistake in the future years. It happenedafter 2,000, and Jianlibao could not meet the demand of their distributorsafter aggressive marketing!

That was wasting money on advertising andkilling themselves!

Of course, the people who were here forthis meeting can meet Feng Yu's standards. But if the companies were to exportso many goods, their China market will be affected. It is not wise for them togive up their domestic market for other markets.

After Feng Yu announced his requirements,many companies decided to give up. But the companies Feng Yu wanted, were stilllooking at him attentively. These companies were confident of meeting theexpectations and will pa.s.s the food safety checks of the various countries.

"Next, the companies must have enough fundsfor advertis.e.m.e.nts. We have to advertise on the TV stations, the printed mediaand have promotions in the supermarkets. This is not a small amount, but thebenefits are once your product is accepted by the consumers, your sales willshoot up. I am sure all of you know this."

"Ok. Let's talk about positioning in thesupermarkets. Our product will be separated into different categories, and themarketing for different categories will be different. Similar products will begroup together for the consumers to choose from. For example, dairy productswill be placed together with diary products and carbonated drinks will be placedtogether with carbonated drinks. Tea beverages will be placed together, andsports drinks will be grouped together. All of your products must be sold atdifferent pricing, even if it is different by 1 cent."

"Manager Feng, many of our products areselling at the same price in China, and why must we have different pricing inother countries?"

"Our products are new and unfamiliar to theconsumers there. Of course, the retail price of your products will be discussedfurther, but this price must meet the requirements. Don't think all theproducts can be sold at high prices overseas. Even Coca-Cola is selling atdifferent prices in different countries."

"There are a lot more details which I willnot go into today. Those who meet the requirements and are interested inventuring overseas with us, coming over to get the registration form. I willsend a batch of products overseas for food safety checks. Once your productspa.s.s the checks, we will continue the discussion."

Most of the people went forward to get a registration form, but Feng Yu knew less than a tenth of the forms will be returned. For the Chinese beverages to compete with the overseas beverage giants, they have to join forces. No Chinese companies can beat them alone!