How to Write Letters (Formerly The Book of Letters) Part 26

SWANSON SONS & COMPANY 29 SUPERIOR AVENUE CLEVELAND, OHIO

January 16, 1922.

Dear Madam:

We enclose advance announcements of our Private Sales of Boys' Heatherweave Clothes and Ironhide Shoes, and we believe you will find the economies presented a great relief after your large Christmas outlays.

Of course, such reductions mean that the a.s.sortments will quickly be depleted, and we urge you to act promptly in order to secure the full benefit of the available selections. To enable you to do this we are telling you before the public announcement of these sales.

Yours very truly, Swanson Sons & Company.

This letter encloses a proof of a newspaper advertis.e.m.e.nt.

CALLENDER & CRUMP 2900 EUCLID AVENUE CLEVELAND, O.

September 10, 1922.

Dear Madam:

In appreciation of your patronage we wish to extend to you a personal invitation to attend a private sale of women's tailor-made fall suits (sizes 34 to 46) in some especially well-chosen models. These suits will be priced at the very low figure of $40.

Our regular patrons may have first selection before the sale is open to the public, and may thus avoid the discomforts of a public sale.

We have arranged to show these suits privately on Friday, October 3, in the fitting department on the sixth floor.

If you care to avail yourself of this special opportunity, please bring this letter with you and present it at the fitting department.

Very truly yours, Callender & Crump.

(Note:--An excellent idea when a special offering of foreign goods is made is to have the letters mailed from Paris or London. The foreign stamp will usually attract attention.)

CALLENDER & CRUMP 2900 EUCLID AVENUE CLEVELAND, O.

Paris, France, September 1, 1922.

Dear Madam:

We wish to let you know in advance that our annual sale of Real French Kid gloves, at 89 cents a pair, takes place on Tuesday, October 9, 1922.

To insure a choice selection we suggest that you make your purchases early on that day.

Very truly yours, Callender & Crump.

This is an excellent, matter-of-fact letter that sets out values:

LE FEVRE BROTHERS 293 WAs.h.i.+NGTON BLVD DETROIT, MICH.

May 11, 1922.

Mrs. John Williams, 19 Concourse Ave., Detroit, Mich.

Madam:

On Monday and Tuesday, May 15th and 16th, we shall hold our ANNUAL SPRING CLEARANCE SALE of seasonable apparel for BOYS, GIRLS, and YOUNG LADIES, offering exceptional values, and an unusual opportunity to secure regular Le Fevre productions at lower prices than we have been able to offer for several years. This sale will include other items which are not enumerated in this announcement.

BOYS' WOOL NORFOLK SUITS: Sizes 7 to 15 years. Formerly up to $35.00 _Sale Price_ $14.50, $18.50, and $23.50

BOYS' OVERCOATS: Sizes 3 to 7 years. Formerly up to $32.50 _Sale Price_ $14.50 and $18.50

GIRLS' COATS AND CAPES: Sizes 3 to 16 years. Formerly up to $55.00 _Sale Price_ $19.50 and $29.50

GIRLS' WOOL DRESSES: Sizes 4 to 14 years. Formerly up to $65.00 _Sale Price_ $17.50 and $27.50

YOUNG LADIES' SUITS: Sizes 14 to 18 years. Formerly up to $85.00 _Sale Price_ $24.50 and $39.50

YOUNG LADIES' DRESSES: Sizes 14 to 18 years. Formerly up to $70.00 _Sale Price_ $22.50 and $37.50

YOUNG LADIES' COATS AND CAPES: Sizes 14 to 18 years. Formerly up to $75.00 _Sale Price_ $29.50 and $42.50

GIRLS' AND YOUNG LADIES' TRIMMED AND TAILORED HATS: Formerly up to $30.00 _Sale Price_ $7.50 and $12.50

Sale goods will not be sent on approval, exchanged, nor can they be returned for credit.

Yours very truly, Le Fevre Brothers.

Our charge customers will have the privilege of making their purchases from this sale on Friday and Sat.u.r.day, May 12th and 13th.

_On opening a store_

This form for the opening of a new store in a town may be used with variations for a reopening after improvements.

JAMES BONNER & CO.

WICHITA, KAN.

April 14, 1922.

Mrs. Henry Jerome, 29 Water St., Wichita, Kan.

Dear Madam:

This is a sale to win friends for a new store. We want you to see our values. Our store is but six weeks old. Our stock is just the same age. Everything that we have is fresh and new.

We want you to compare our qualities and prices. We are out to prove to the women of Wichita that we can give style and service at prices they will like.

Will you give us the chance to get acquainted?