The Future: six drivers of global change Part 44

207 their Facebook accounts so that private sites can also be accessed

Mich.e.l.le Singletary, "Would You Give Potential Employers Your Facebook Pa.s.sword?," Was.h.i.+ngton Post, March 29, 2012.

208 policy is to never give out such pa.s.swords

Joanna Stern, "Demanding Facebook Pa.s.swords May Break Law, Say Senators," ABC News, March 26, 2012, http://abcnews.go.com/Technology/facebook-pa.s.swords-employers-schools-demand-access-facebook-senators/story?id=16005565#.UCPKWY40jdk.

209 many employees have been subjected to cybersurveillance

Tam Harbert, "Employee Monitoring: When IT Is Asked to Spy," Computer World, June 16, 2010.

210 especially the Internet, increases exponentially as more people connect to it

James Hendler and Jennifer Golbeck, "Metcalfe's Law, Web 2.0, and the Semantic Web," Web Semantics 6, no. 1 (February, 2008): 1420.

211 actually increases as the square of the number of people who connect to it

Ibid.

212 options for changing settings that some sites offer

Alexis Madrigal, "Reading the Privacy Policies You Encounter in a Year Would Take 76 Work Days," Atlantic, March 1, 2012; Elaine Rigoli, "Most People Worried About Online Privacy, Personal Data, Employer Bias, Privacy Policies," Consumer Reports, April 25, 2012.

213 But users who try to opt out of the tracking itself

Julia Angwin and Emily Steel, "Web's Hot New Commodity: Privacy," Wall Street Journal, February 28, 2011.

214 due to persistent lobbying pressure from the advertising industry

Tanzina Vega, "Opt-Out Provision Would Halt Some, but Not All, Web Tracking," New York Times, February 26, 2012; Madrigal, "I'm Being Followed."

215 but there are so many clicks that billions of dollars are at stake

Madrigal, "I'm Being Followed"; Vega, "Opt-Out Provision Would Halt Some, but Not All, Web Tracking."

216 report information about a user's online activities

"What They Know" Series, Wall Street Journal, http://online.wsj.com/public/page/what-they-know-digital-privacy.html.

217 about the user's online activity to advertisers and others who purchase the data

Julia Angwin, "The Web's New Gold Mine: Your Secrets," Wall Street Journal, July 30, 2010.

218 matching individual computer numbers with the name, address, and telephone numbers

Madrigal, "I'm Being Followed."

219 has spoken out against the use of DPI

Olivia Solon, "Tim Berners-Lee: Deep Packet Inspection a 'Really Serious' Privacy Breach," Wired, April 18, 2012.

220 tragically, the gay student committed suicide soon after

Ian Parker, "The Story of a Suicide: Two College Roommates, a Webcam, and a Tragedy," New Yorker, February 6, 2012.

221 tag people when they appear in photos on the site

"Facebook 'Face Recognition' Feature Draws Privacy Scrutiny," Bloomberg News, June 8, 2011.

222 now used by many sites to identify people when they speak

Natasha Singer, "The Human Voice, as Game Changer," New York Times, March 31, 2012.

223 improve the accuracy with which the machine interprets

Ibid.