The Marketing Agency Blueprint Part 22

Facebook Page: www.Facebook.com/MarketingAgencyInsider

Notes.

Introduction.

1. Tim O'Reilly, "Create More Value Than You Capture," O'Reilly Media, Inc., www.slideshare.net/oreillylearning/create-more-value-than-you-capture-1597291 (accessed July 5, 2011).

Chapter 1 Eliminate Billable Hours.

1. Clayton Christensen, "Key Concepts," http://claytonchristensen.com/disruptive_innovation.html (accessed July 5, 2011).

2. Rupal Parekh, "Top New York Advertising Creatives Charge $750 per Hour," AdAge, last modified October 1, 2009, http://adage.com/article/agency-news/4a-s-top-york-advertising-creatives-charge-750-hour/139409/.

3. StevensGouldPincus, "PR Agency Industry 2009 Best Practices Benchmarking Report," www.stevensgouldpincus.com/images/SGP_2009_Benchmarking_Report.pdf (accessed July 5, 2011).

Chapter 2 Transform into a Hybrid.

1. "HubSpot Inbound Marketing Marketplace," HubSpot, http://services.hubspot.com/ (accessed July 5, 2011).

2. Mark Suster, "What Should You Do With Your c.r.a.ppy Little Services Business?" TechCrunch, last modified April 24, 2011, http://techcrunch.com/2011/04/24/what-should-you-do-with-your-c.r.a.ppy-little-services-business/.

3. Amit Singhal and Matt Cutts, "Finding More High-Quality Sites in Search," Google, last modified February 23, 2011, http://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html.

4. Amit Singhal, "High-Quality Sites Algorithm Goes Global, Incorporates User Feedback," Google, last modified April 11, 2011, http://googlewebmastercentral.blogspot.com/2011/04/high-quality-sites-algorithm-goes.html.

5. Amit Singhal, "More Guidance on Building High-Quality Sites," Google, last modified May 6, 2011, http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html.

6. Bradley Johnson, "Tweet This: Agencies Get 28% of Revenue from Digital," AdAge, last modified April 25, 2011, http://adage.com/article/agency-news/tweet-agencies-28-revenue-digital/227164/.

7. Shar VanBoskirk, "Interactive Marketing Spend Will Near $77 Billion By 2016," Forrester, last modified August 25, 2011, http://blogs.forbes.com/forrester/?p=231 8. David Segal, "The Dirty Little Secrets of Search," New York Times, last modified February 12, 2011, www.nytimes.com/2011/02/13/business/13search.html.

9. Paul Roetzer, "7 Key Elements of Great Business Content," HubSpot, last modified June 21, 2010, http://blog.hubspot.com/blog/tabid/6307/bid/6120/7-Key-Elements-Of-Great-Business-Content.aspx.

10. Paul Roetzer, "Top PR Firms Fail to Make the Grade Online," PR 20/20, last modified June 17, 2009, www.pr2020.com/page/top-pr-firms-fail-to-make-the-grade-online.

11. "The 1M/1M Deal Radar: crowdSPRING, Chicago, Illinois," Deal Radar, last modified February 8, 2011, www.sramanamitra.com/2011/02/08/the-1m1m-deal-radar-crowdspring/.

Chapter 3 Think Talent and Team.

1. Bradford D. Smart, Topgrading: How Leading Companies Win by Hiring, Coaching, and Keeping the Best People (New York: Penguin, 2005), 6.

2. Daniel H. Pink, Drive: The Surprising Truth About What Motivates Us (New York: Penguin, 2009).

3. Maureen Morrison, "Left to Fend for Themselves, Employees Feel No Loyalty to Agencies," AdAge, last modified March 8, 2011, http://adage.com/article/special-report-4as-conference/andrew-benett-offers-bleak-talent-management-stats/149297/.

4. David H. Maister, Managing the Professional Service Firm (New York: Simon & Schuster, 1993).

5. Bradford D. Smart, Topgrading: How Leading Companies Win by Hiring, Coaching, and Keeping the Best People (New York: Penguin, 2005).

Chapter 4 Build a Scalable Infrastructure.

1. Brian Halligan, "Transforming the Marketing Services Industry," HubSpot, last modified February 18, 2010, www.hubspot.com/blog/bid/5618/Transforming-The-Marketing-Services-Industry 2. Olafur Ingthorsson, "The Growing Impact of Cloud & Mobility Solutions," Data Center Knowledge, last modified May 23, 2011, www.datacenterknowledge.com/archives/2011/05/23/the-growing-impact-of-cloud-mobility-solutions/.

Chapter 5 Devise an Inbound Marketing GamePlan.

1. "comScore Releases May 2011 U.S. Search Engine Rankings," comScore, last modified June 10, 2011, www.comscore.com/Press_Events/Press_Releases/2011/6/comScore_Releases_May_2011_U.S._Search_Engine_Rankings.

Chapter 6 Control the Sales Funnel.

1. Steve W. Martin, "Seven Personality Traits of Top Salespeople," Harvard Business Review, last modified June 27, 2011, http://blogs.hbr.org/cs/2011/06/the_seven_personality_traits_o.html.

2. Dave Kurlan, Baseline Selling: How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball (Bloomington, IN: AuthorHouse, 2005).

Chapter 7 Commit to Clients.

1. Rachel Kaufman, "GolinHarris 'Prevolves', Gets Rid of Account Executives," MediaBistro, last modified June 15, 2011, www.mediabistro.com/mediajobsdaily/golinharris-prevolves-gets-rid-of-account-executives_b7325.

2. Stuart Elliot, "Account Executive Is Antiquated. Consider Yourself a Catalyst," New York Times, last modified June 14, 2011, www.nytimes.com/2011/06/15/business/media/15adco.html?_r=2.

Chapter 8 Deliver Results.

1. Sergio Zyman, The End of Marketing As We Know It (New York: HarperColllins, 1999).

2. "Demonstrate AdWords Skill with Individual Qualification," Google, www.google.com/adwords/professionals/individual.html (accessed July 9, 2011).

3. "Search Engine Ranking Factors," SEOmoz, www.seomoz.org/article/search-ranking-factors (accessed July 9, 2011).

4. "100 Awesome Marketing Stats, Charts, & Graphs [Data]," HubSpot, last modified May 20, 2011, http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx.

5. Danielle Leitch, "Impact of Social Media on Website Traffic," Social Media Today, last modified April 18, 2011, http://socialmediatoday.com/dleitchmorevisibilitycom/287238/impact-social-media-website-traffic.

6. "New Study: Deep Brand Engagement Correlates with Financial Performance," Altimeter Group, last modified July 20, 2009, www.altimetergroup.com/2009/07/engagementdb.html.

7. "Social Fans More Likely to Buy," eMarketer, last modified March 6, 2010, www.emarketer.com/Article.aspx?R=1007568.

8. Rick Burnes, "Study Shows Small Businesses That Blog Get 55% More Website Visitors," HubSpot, last modified August 17, 2009, http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx.

9. "100 Awesome Marketing Stats, Charts, & Graphs [Data]," HubSpot, last modified May 20, 2011, http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx.

10. Aaron Wheeler and Rand Fishkin, "How Google's Panda Update Changed s...o...b..st Practices Forever-Whiteboard Friday," last modified June 23, 2011, www.seomoz.org/blog/how-googles-panda-update-changed-s...o...b..st-practices-forever-whiteboard-friday.

11. Rohit Bhargava, "Manifesto for the Content Curator," Influential Marketing Blog, last modified September 30, 2009, http://rohitbhargava.typepad.com/weblog/2009/09/manifesto-for-the-content-curator-the-next-big-social-media-job-of-the-future-.html.

12. John Medina, Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Seattle, WA: Pear Press, 2009).

13. Jonathan B. Spira and Joshua B.Feintuch, "The Cost of Not Paying Attention: How Interruptions Impact Knowledge Worker Productivity," Bas.e.x, September, 2005.

14. Jason Fried and David H. Hansson, Rework (New York: Crown, 2010).

15. "Get Smarter with Google a.n.a.lytics," www.google.com/a.n.a.lytics/education.html (accessed July 9, 2011).

Chapter 9 Embrace Failure.

1. Alok Jha, "We Must Learn to Love Uncertainty and Failure, Say Leading Thinkers," The Guardian, January 15, 2011, www.guardian.co.uk/science/2011/jan/15/uncertainty-failure-edge-question.

2. David A. Vise, The Google Story: Inside the Hottest Business, Media and Technology Success of Our Time (New York: Bantam Dell, 2005).

3. Tim Ferris, The 4-Hour Workweek: Escape 9-5, Live Anywhere and Join the New Rich (New York: Crown, 2007), 278.

4. Sarah Lacy, "Airbnb Has Arrived: Raising Mega-Round at a $1 Billion+ Valuation," TechCrunch, May 30, 2011, http://techcrunch.com/2011/05/30/airbnb-has-arrived-raising-mega-round-at-a-1-billion-valuation/.

Chapter 10 Pursue Purpose.

1. Tony Hsieh, Delivering Happiness: A Path to Profits, Pa.s.sion, and Purpose (New York: Business Plus, 2010).

2. "Triumph of the Nerds: The Transcripts, Part III," PBS, http://to.pbs.org/leLIeI.

3. "Our Philosophy," Google, www.google.com/about/corporate/company/tenthings.html (accessed July 9, 2011).

4. "Facebook Principles," Facebook, www.facebook.com/principles.php (accessed July 9, 2011).

About the Author.