Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer Part 31

46 hundreds of thousands of olive-drab cans: Krebs and Orthwein, Making Friends Is Our Business, 22526.

47 Per capita consumption: Stack, "Concise History."

47 But all was not well: Webster, interview.

48 Gussie's homecoming: "Col. Busch Won't Run for Mayor," St. Louis Globe-Democrat, February 9, 1945.

49 The problem: Hernon and Ganey, Under the Influence, 51.

50 Gussie bounded onto the Anheuser-Busch throne: St. Louis Post-Dispatch, August 27, 1975.

50 "a Wagnerian air to the whole enterprise": "The Very Last of the Marvelous Beer Barons," St. Louisan magazine, January 1976, 4047.

51 "That's my daughter": Trudy Busch, interview by author, 2011.

53 Gussie and the president: Webster, interview.

53 At Grant's Farm: "Busch Party Receiving Line Ruled Out to Humor Truman." St. Louis Globe-Democrat, June 8, 1950.

54 All the while: St. Louis Globe-Democrat, December 7, 1948.

54 He finally filed: St. Louis Globe-Democrat, August 8, 1951.

54 "how much she paid the yard man": St. Louis Globe-Democrat, December 8, 1951.

54 "immaterial": St. Louis Globe-Democrat, January 15, 1952.

54 A few weeks later: "Mrs. August A. Busch Jr. Gets Divorce and a Million," St. Louis Globe-Democrat, February 21, 1942.

55 One particular antisocial episode: "August A. Busch III Questioned by police in Halloween Fracas," St. Louis Globe-Democrat, November 1, 1949.

56 Years later: Confidential interview by author.

CHAPTER 4: "THE MAN WHO SAVED THE CARDINALS"

57 a two-week Florida vacation: "Busch and His Swiss Bride to Honeymoon in Florida." St. Louis Globe-Democrat, March 23, 1952.

58 "August A. Busch Jr. Will Marry Swiss Girl Today": St. Louis Globe-Democrat, March 22, 1952.

59 Those rights were then held: St. Louis Globe-Democrat, April 11, 1953.

60 Done deal: "Busch Sweeps In, Sets Up Regime," St. Louis Globe-Democrat, March 11, 1953.

60 On March 10, 1953: Ibid.

61 "recruited from a P. G. Wodehouse March on the Rhine": "Gussie's Move to Save the Cardinals for St. Louis," St. Louis Post-Dispatch, April 20, 1970.

61 He donned a Cardinals cap: Ibid.

61 Meeting the players: David Halberstam, October 1964 (New York: Ballantine, 1995), 57.

62 find some black players, fast: Halberstam, October 1964, 57.

62 "Gussie likes me": St. Louis Post-Dispatch, April 20, 1970.

62 If the Cardinals thought: St. Louis Globe-Democrat, February 23, 1954.

62 "a cold-blooded, beer-peddling business": "Hearing Today on Anti-Busch Bill," St. Louis Globe-Democrat, March 18, 1954.

63 "an outstanding leader in St. Louis affairs": "Civic Leaders Protest Charges against Busch," St. Louis Globe-Democrat, February 25, 1954.

63 "a lavish and vulgar display": "Move Started to Sc.r.a.p Baseball-Business Ties," a.s.sociated Press, March 19, 1954.

63 "stabilized the national league": "Busch Tells Senator Terms on Which He'd Sell Cardinals," a.s.sociated Press, May 26, 1954.

63 Johnson's motives: St. Louis Globe-Democrat, February 25, 1954.

64 "I'm through": "Senator Gives Up Fight to Bar Brewery from Owning Team," St. Louis Post-Dispatch, May 26, 1954.

65 "August Busch and his beer company": "Beer Won't Sell If Cards Lose, Wrigley Advises," a.s.sociated Press, March 9, 1954.

65 "Not many people wrote to me": Al Fleishman, "Conversations with Gussie," St. Louis Business Journal, September 27October 3, 1982.

66 Sportswriters flocked: St. Louis Post-Dispatch, April 19, 1970.

66 "the biggest b.i.t.c.h that ever happened": Hernon and Ganey, Under the Influence, 169.

CHAPTER 5: THE MAGICAL BEER KINGDOM

67 American millionaire's farmstead: Grant's Farm.

68 As luck would have it: Webster, interview.

68 The big house had gone to seed: Trudy Busch, interview.

69 Gussie was not a religious man: Ibid.