Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer Part 36

313 "I'm the one": Forbes, March 12, 2007.

315 A few days after the Super Bowl: "Brew Tube," New York Times Magazine, February 4, 2007.

316 It didn't come close: "Anheuser-Busch Pulls Plug on Bud TV," Ad Age, February 18, 2009.

317 He objected to two key members: Confidential interview by author.

317 As recounted: Macintosh, Dethroning the King, 3.

318 "He had boyishness": Confidential interview by author.

318 Shortly after the MillerCoors announcement: Macintosh, Dethroning the King, 140.

320 And yet the Fourth thought: Ibid., 166.

321 The company was being investigated: "Anheuser-Busch to Drop Stimulants from Tilt, Bud Extra to Settle Probe," Tribune News Service, June 27, 2008.

322 "His guys would come over": Confidential interview by author.

322 "The wholesalers for all the brands": Confidential interview by author.

325 Out at Belleau Farm: Adolphus Busch IV, interview.

326 The result was an article: "Anheuser CEO Fights for His Legacy," Wall Street Journal, May 27, 2008.

327 The board instructed him: Macintosh, Dethroning the King, 157.

330 "St. Louis has gotten to the point": "Trouble Is Brewing in St. Louis," Chicago Tribune, June 27, 2008.

333 "When I first heard": Billy Busch, interview by author.

CHAPTER 22: "THEY DIDN'T JUST DROP OUT OF THE SKY"

337 In November 2009: Confidential interview by author.

338 "We were having difficulties": "Busch Heir's Once-Charmed Life Takes a Tragic Turn," a.s.sociated Press, January 8, 2011.

339 According to friends: Confidential interviews by author.

345 Thirty days later: Transcript of 911 call, December 19, 2010.

346 From the outset: City of Frontenac Police Department reports, released February 2011.

348 It wasn't until December 23: "Woman Found Dead in Home of August Busch IV," St. Louis Post-Dispatch, December 23, 2010.

348 The Post's claim: Ibid.

349 Adrienne Martin emerged: "Death at Busch Home Investigated," St. Louis Post-Dispatch, December 24, 2010.

349 The narrative took an unexpected turn: St. Louis County medical examiner's report, December 24, 2010.

350 Martin's sudden appearance: "Mother of Adrienne Martin Speaks Out About Death in Busch home," radio interview, KSDK, St. Louis, January 5, 1011.

351 A widely published: a.s.sociated Press, January 8, 2011.

352 "loved this girl": "Busch IV Talks about Death of Girlfriend, Depression," St. Louis Post-Dispatch, January 4, 2011.

353 "the pitcher yanked": "In Busch IV's Words, Confirmation of the Lonely Life of a Former Beer Baron," St. Louis Post-Dispatch, January 4, 2011.

PHOTOGRAPHIC INSERT

Adolphus Busch, the first King of Beer, was an immigrant from Germany who turned a struggling St. Louis brewery that made bad-tasting beer into the world's most successful brewing operation, and in the process became immensely wealthy. Courtesy of the Missouri History Museum, St. Louis

The historic Anheuser-Busch Brew House at the corner of Ninth and Pestalozzi Streets in St. Louis, where a crowd of 35,000 gathered to count down the minutes the night Prohibition ended. Courtesy of the Missouri History Museum, St. Louis

Anheuser-Busch workers gathered outside their rapidly growing brewery in the 1890s. They labored from 4:00 a.m. to 7:00 p.m. seven days a week, with three hours off on Sunday to go to church. Their salaries ranged from $55 to $75 a month, with meals furnished at 6:00 a.m., 10:00 a.m., and 4:00 p.m., and a daily allotment of twenty free beers per man. Courtesy of the Missouri History Museum, St. Louis

The "big house" at Grant's Farm, a twenty-six-room French Renaissancestyle chateau built by August A. Busch in 1910, at a cost of $300,000, on land once owned by Ulysses S. Grant. Missouri's version of Hearst Castle, it has been the Busch family estate since the early 1900s. Courtesy of the Busch family

Adolphus III and August A. Busch Sr. pause to feed a large buck during a carriage ride through the deer park at Grant's Farm (circa 1930). Adolphus took over the brewery in 1934, when his father shot himself to death. Courtesy of the Busch family