Forging Ahead in Business Part 2

_Advertising Campaigns_ _Volume 13_

By MAC MARTIN, President of the Mac Martin Advertising Agency.

_Corporation Finance_ _Volume 14_

By WILLIAM H. WALKER, LL.D., Dean of Duquesne University School of Accounts, Finance and Commerce.

_Transportation_ _Volume 15_

By EDWIN J. CLAPP, Ph.D., formerly Professor of Economics, New York University.

_Foreign Trade and s.h.i.+pping_ _Volume 16_

By J. ANTON DEHAAS, Ph.D., Professor of Foreign Trade, New York University.

_Banking_ _Volume 17_

By MAJOR B. FOSTER, M.A., a.s.sistant to the Executive Committee, Alexander Hamilton Inst.i.tute, in collaboration with JESSE H. RIDDLE.

_International Exchange_ _Volume 18_

Prepared by the Alexander Hamilton Inst.i.tute in collaboration with E.

L. STEWART PATTERSON, Superintendent of the Eastern Towns.h.i.+ps Branches, Canadian Bank of Commerce.

_Insurance_ _Volume 19_

Prepared by the Alexander Hamilton Inst.i.tute, in collaboration with EDWARD R. HARDY, Ph.B., Lecturer on Fire Insurance, New York University School of Commerce, a.s.sistant Manager, New York Fire Insurance Exchange; S. S. HUEBNER, Ph.D., Professor of Insurance, University of Pennsylvania; G. F. MICHELBACHER, M.A., Actuary of the National Workmen's Compensation Service Bureau, and BRUCE D. MUDGETT, Ph.D., a.s.sociate Professor of Economics, University of Minnesota.

_The Stock and Produce Exchanges_ _Volume 20_

By ALBERT W. ATWOOD, A.B., a.s.sociate in Journalism, Columbia University.

_Accounting Practice and Auditing_ _Volume 21_

By JOHN THOMAS MADDEN, B.C.S., C.P.A. (N. Y.), Professor of Accounting and Head of the Department of Accounting, New York University School of Commerce.

_Financial and Business Statements_ _Volume 22_

By LEO GREENDLINGER, M.C.S., C.P.A. (N. Y.), Secretary and Treasurer, Alexander Hamilton Inst.i.tute; formerly a.s.sistant Professor of Accounting, New York University School of Commerce.

_Investments_ _Volume 23_

By EDWARD D. JONES, Ph.D., formerly Professor of Commerce and Industry, University of Michigan.

_Business and the Government_ _Volume 24_

By JEREMIAH W. JENKS, Ph.D., LL.D., Research Professor of Government and Public Administration, New York University, Member of Advisory Council, Chairman of the Board, Alexander Hamilton Inst.i.tute, in collaboration with John Hays Hammond, consulting engineer and publicist.

2--Talks

The Modern Business Talks, which are sent fortnightly, are informal discussions of the principles treated in the Text. As the name indicates, these Talks bring up many specific points and cases, and show more clearly why and how the underlying principles of scientific business should be applied. They are particularly direct, practical and stimulating. Their periodic visits serve to keep every subscriber in touch with the Inst.i.tute Staff and alive to the importance of following the Course systematically.

The Talks are prepared by members of the Inst.i.tute Staff or other authorities.

In the pamphlet which contains the Talk the reading a.s.signment for the following two weeks is suggested. On receiving the fortnightly instalment of new material, the subscriber will ordinarily read the Talk before taking up the reading a.s.signment, and thus get a bird's-eye view of the ground that is to be covered during the succeeding two weeks.

Some of the subjects discussed are:

_The Shortest Way to the Executive's Chair_ _The Market Value of Brains_ _Sharing the Product_ _Pitfalls of Partners.h.i.+p_ _A Corporate Venture_ _Putting the Message Across_ _The Dominance of Salesmans.h.i.+p_ _Leading the Sales Force_ _Credit, the Motive Power of Business_ _Cost Records as Profit Makers_ _Overcoming Corporation Difficulties_ _The Hundred Thousand Dollar Letter_ _Making Advertising Pay_ _The Railway a Public Servant_ _Building Up Your Bank Credit_ _Cas.h.i.+ng in on Foreign Trade_ _Safeguards of Insurance_ _What Do You Know About Wall Street?_ _The Benefits of Speculation_ _Capitalizing the Auditor's Viewpoint_ _Basing Decisions on Facts_ _Reading Accounting Records_ _Saving Salesmen_ _Holding the Watch on Your Investment_ _Satisfying Your Foreign Customer_

3--Lectures

The written Modern Business Lectures, which are sent to subscribers monthly during the two-year Course, have been especially prepared for the Inst.i.tute by eminent business executives, publicists and accountants, and reflect the experience of these men in successfully handling business problems.

They are intended, first, to show how these men have actually applied the principles discussed in the Modern Business Course; second, to give further information as to large and highly developed business concerns and their methods; and, third, to bring subscribers into closer touch with the wide circle of representative, successful men of affairs.

Some of the subjects of the Lectures are:

_Essentials of a Successful Enterprise_ _The Value of Trade a.s.sociations_ _Marketing a Nationally Advertised Product_ _Retail Store Management_ _The Creation of a Selling Organisation_ _Efficient Credit Management_ _Organising an Accounting Department_ _Cost and Efficiency Records_ _Marketability of Securities_ _Building a Mail-Order Business_ _Elements of Effective Advertising_ _The Railway as a Business Developer_ _Selling in Foreign Markets_ _How Banks Serve Business_ _The Foreign Exchange Field_ _The Day's Work in Wall Street_ _Why Business Needs the Auditor_ _The Investment Security Business_

4--Problems

One of the strongest features of the Course is the series of twenty-four Problems--such problems as accountants, financiers, bankers and business managers meet in practice--especially prepared for the Course by members of the Inst.i.tute Staff.

Each Problem is a carefully worded statement of all the essential factors in some business situation; in other words, the situation is presented and described just as it might be in the report of a subordinate official to the head of a business enterprise. The Problems are so arranged as to correspond closely to the a.s.signed reading. For instance, after the subject of cost accounts has been discussed, a Problem is given in which a knowledge of cost accounting principles is called for. Thus, the Problems serve not merely to test the subscriber's understanding and thinking power, but also to fix in his mind and make definite the statements and principles contained in the Text volumes.

When solutions to the Problems are sent in, they are criticised, graded, and returned with suggestions for further study. Solutions to the Problems are not, however, required. Some of the t.i.tles are:

_The President's Choice_ _Advertising the Ayer-Hall Saws_ _Remodeling the Rowland-Johnson Company's Sales Organization_ _A Question of Profits and Financial Condition_ _Three Foreign Exchange Situations_ _Scudder's System to Beat the Market_ _The Reorganisation of the Industrial Realty Company_ _Embarking in Foreign Trade_ _A Fire and Its Consequences_

5--Monthly Letter on Business Conditions

A business executive must have a knowledge of the fundamental principles relating to the internal organization and management of a business.

He should also have a basis of judging those external business conditions over which no one group of men has control, but to the trend of which every line of business must be adjusted in order to gain the maximum of profit and suffer the minimum of loss.

The results of these studies are presented to the business man in a clear and concise manner in the Monthly Letter on Business Conditions.

In order to keep subscribers informed regarding the state of business at home and abroad, and as a basis for applying the principles explained in the Text, the Monthly Letters will prove most helpful. The economic experts of our Business Conditions Bureau are constantly bringing together and interpreting facts and figures regarding bank clearings, pig iron production, unfilled steel orders, exports and imports, railroad earnings, and such indices of financial conditions as the reserves, loans and deposits of the Federal Reserve Banks.

The letters discuss political events and developments in the business world which have an influence upon price movements and conditions of activity or depression. The business man will find them particularly interesting, as they show him what to expect in the future by pointing out the present trend of affairs.

6--Financial and Trade Reviews

The Financial and Trade Reviews are issued monthly by our Bureau of Business Conditions and are designed to cover in a timely and interesting fas.h.i.+on the activities in the security market by a.n.a.lyzing individual and group securities and by presenting statistics on prices and earnings of standard stocks and bonds.