Michael O'Halloran Part 40
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"And so they will!" cried Mickey. "You see the men who buy of me are the top crust of Multiopolis, the big fine men who can smile, and open their heads and say a pleasant word, and they like to. It does them good! I live on it! I always get my papers close home as I can so I have time coming down on the cars to take a peep myself, and nearly always there are at least three things on the first page that hit you in the eye. Once long ago I was in the _Herald_ office with a note to Chaffner the big chief, and I gave him a little word jostle as I pa.s.sed it over. He looked at me and laughed good natured like, so I handed him this: 'Are you the big stiff that bosses the make-up?' He says, 'Mostly! I can control it if I want to.' 'All right for you,' I said.
'I live by selling your papers, but I could sell a heap more if I had a better chance.' 'Chance in what way?' said he. 'Building your first page,' said I. He said, 'Sure. What is it that you want?' 'I'll show you,' said I. 'I'll give you the call I used this morning.' Then I cut loose and just like on the street I cried it, and he yelled some himself. 'What more do you want?' he asked me. 'A lot,' I said. 'You see I only got a little time on the cars before my men begin to get on, and my time is precious. I can't read second, third, and forty-eleventh pages hunting up eye-openers. I must get them _first_ page, 'cause I'm short time, and got my pack to hang on to. Now makin'-up, if you'd a-put that "Germans driven from the last foot of Belgian soil," first, it would a-been better, 'cause that's what every living soul wants.
Then the biggest thing about _ourselves_. Place it prominent in big black letters, where I get it quick and easy, and then put me in a scream. Get me a laugh in my call, and I'll sell you out all by myself.
Folks are spending millions per annum for the glad scream at night, they'll pay just the same morning, give them a chance. I live on a laugh,' said I, to Chaffner. He looked me over and he said: 'When you get too big for the papers, you come to me and I'll make a top-notch reporter out of you.' 'Thanks Boss,' said I, 'you couldn't graft that job on to me, with asphaltum and a buzz saw. I'm going to be on your front page 'fore you know it, but it's going to be a poetry piece that will raise your hair; I ain't going to frost my cake, poking into folks' private business, telling shameful things on them that half kills them. Lots of times I see them getting their dose on the cars, and they just s.h.i.+ver, and go white, and shake. Nix on the printing about shame, and sin, and trouble in the papers for me!' I said, and he just laughed and looked at me closer and he said, 'All right! Bring your poetry yourself, and if they don't let you in, give them this,'
and he wrote a line I got at home yet."
"Is that all about Chaffner?" asked Douglas.
"Oh no!" said Mickey. "He said, 'Well here is a batch of items being written up for first page to-morrow. According to you, I should give "Belgian citizens flocking back to search for devastated homes," the first place?' 'That's got the first place in the heart of every man in G.o.d's world. Giving it first place is putting it where it belongs.'
'Here's the rest of it,' said he, 'what do you want next?' 'At the same glance I always take, _this_,' said I, pointing to where it said, 'Movement on foot to eliminate graft from city offices.' 'You think that comes next?' said he. 'Sure!' said I. 'Hits the pocketbook! Sure!
Heart first! Money next!' 'Are you so sure it isn't exactly the reverse?' asked he. 'Know it!' said I. 'Watch the crowds any day, and every clip you'll see that loving a man's country, and his home, and his kids, and getting fair play, comes _before_ money.' 'Yes, I guess it does!' he said thoughtful like, 'least it _should_. We'll make it the policy of this paper to put it that way anyhow. What next?' 'Now your laugh,' said I. 'And while you are at it, make it a scream!' 'All right,' he said, 'I haven't anything funny in yet, but I'll get it. Now show me where you want these s.p.a.ced.' So I showed him, and every single time you look, you'll see Mr. _Herald_ is made up that way, and you ought to hear me trolling out that Belgian line, soft and easy, snapping in the graft quicklike, and then yelling out the scream. You bet it catches them! If I can't get that kid on to his job, 'spect I'll have to take it back myself; least if he can't get on, he's doomed to get off. I gave him a three days' try, and if he doesn't catch by that time, he never will."
"But how are you going to know?" asked Douglas.
"I'm going down early and follow him and drill him like a Dutch recruit, and he'll wake up my men, and interest them and fetch the laugh or he'll stop!"
"You think you got a fair price?" asked Douglas.
"Know it! All it's worth, and it looks like a margin to me," said Mickey.
"That's all right then, and thank you for telling me about the papers,"
said Douglas. "I enjoyed it immensely. I see you are a keen student of human nature."
"'Bout all the studying I get a chance at," said Mickey.
"You'll have opportunity at other things now," said Douglas. "Since you mention it, I see your point about the papers, and if that works on business men going to business, it should work on a _jury_. I think I've had it in mind, that I was to be a compendium of information and impress on a judge or jury what I know, and why what I say is _right_.
You give me the idea that a better way would be to impress on them what _they_ know. Put it like this: first soften their hearts, next touch their pockets, then make them laugh; is that the idea?"
"Duck again! You're doing fine! I ain't made my living selling men papers for this long not to know the big boys _some_, and more. Each man is different, but you can cod him, or bluff him, or scare him, or let down the floodgates; some way you can put it over if you take each one separate, and hit him where he lives. See? Finding his dwelling place is the trouble."
"Mickey, I do see," cried Douglas. "What you tell me will be invaluable to me. You know I am from another land so I have personal ways of thinking and the men I'm accustomed to are different. What I have been centring on is myself, and what I can do."
"Won't work here! What you got to get a bead on here is the _other fellow_, and how to _do_ him. See?"
"Take these books and fly," said Douglas. "I've spent one of the most profitable hours of my life, but concretely it is an hour, and we're going to the Country Club to-night and may stay as long as we choose and we're going to have a grand time. You like going to the country, don't you?"
"Ain't words for telling," said Mickey, gathering his armload of books and racing down the hall.
When the day's work was finished, with a load of books to deliver before an office closed, they started on the run to the club house.
Bruce waited in the car while Mickey sped in with the books, and returning, to save opening the door and crossing before the man he was fast beginning to idolize, Mickey took one of his swift cuts across the back end of the car. While his hand was outstretched and his foot uplifted to enter, from a high-piled pa.s.sing truck toppled a box, not a big box, but large enough to knock Mickey senseless and breathless when it struck him between the shoulders. Douglas had Mickey in the car with orders for the nearest hospital, toward which they were hurrying, when the boy opened his eyes and sat up. He looked inquiringly at Douglas, across whose knees he had found himself.
"Wha--what happened?" he questioned with his first good indrawing of recovered breath.
"A box fell from a truck loaded past reason and almost knocked the life out of you!" cried Douglas.
"'Knocked the life out of me?'" repeated Mickey.
"You've been senseless for three blocks, Mickey."
A slow horror spread over Mickey's face.
"Wha--what was you going to do?" he wavered.
"Running for a hospital," said Douglas.
"S'pose my head had been busted, and I'd been stretched on the gla.s.s table and maybe laid up for days or knocked out altogether?" demanded Mickey.
"You'd have had the best surgeon in Multiopolis, and every care, Mickey," a.s.sured Douglas.
"Ugh!" Mickey collapsed utterly.
"Must be hurt worse than I thought," was Douglas' mental comment. "He couldn't be a coward!"
But Mickey almost proved that very thing by regaining his senses again, and immediately falling into spasms of long-drawn, shuddering sobbing.
Douglas held him carefully, every moment becoming firmer in his conviction of one of two things: either he was hurt worse or he was----He would not let himself think it; but never did boy appear to less advantage. Douglas urged the driver to speed. Mickey heard and understood.
"Never mind," he sobbed. "I'm all right Mr. Bruce; I ain't hurt. Not much! I'll be all right in a minute!"
"If you're not hurt, what _is_ the matter with you?"
"A minute!" gasped Mickey, as another spasm of sobbing caught him.
"I am amazed!" cried Douglas. "A little jolt like that! You are acting like a coward, Mickey!"
The word straightened Mickey.
"Coward! Who? Me!" he cried. "Me that's made my way since I can remember? Coward, did you say?"
"Of course not, Mickey!" cried Douglas. "Excuse me. I shouldn't have said that. But it is unlike you. What the devil _is_ the matter with you?"
"I helped carry in a busted head and saw the gla.s.s table once," he cried. "Inch more and it would a-been my head--and I might have been knocked out for days. O Lord! What will I _do?_"
"Mickey you're not afraid?" asked Douglas.
"'Fraid? Me? 'Bout as good as coward!"
"What is the matter with you?" demanded Douglas.
Mickey stared at him amazedly.
"O Lord!" he panted. "You don't s'pose I was thinking about _myself_, do you?"
"I don't know what to think!" exclaimed Douglas.
"Sure! How could you?" conceded Mickey.
He choked back another big dry sob.
"Gimme a minute to think!" he said. "O G.o.d! What have I been doing? I see now what I'm up against!"
Michael O'Halloran Part 40
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Michael O'Halloran Part 40 summary
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